We were approached to create a brand and identity for farmer products from Greece and Cyprus. It all started as an idea to make greek produce available to foreigners and greeks abroad. We have assisted Just Greek, from brand naming to the retail product approval process.
- Brand Naming
- Market Research & Brand Strategy
- Visual Identity
- Brand Application
- Packaging Design
We crafted this brand by extracting elements and patterns that remind us of Greece. We wanted to combine it with a minimal aesthetic for the Greeek-ness to come through efficiently.
The name JustGreek establishes the product’s origin alongside the Greek tiles, while the minimal layouts of the labels allow the products to communicate their contents easily.