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A young, thriving gym, approached us to come up with a new brand name, identity and strategy, create a consistent online presence and promote the business to a new target audience.
The name KeyFit was designed to reflect the brand ethos: "We will find a Key to make you Fit." KeyFit offers to find a key to your healthy body and well-being through professional personal training, custom training plans, group sessions and high-tech gym equipment.
The geometric elements reflect brand characteristics: power, strength, motion and progress. The vivid, contrasting colour combination additionally brings familiarity and gender inclusivity.
- Brand Naming
- Brand Strategy
- Visual Identity
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