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A young, thriving gym, approached us to come up with a new brand name, identity and strategy, create a consistent online presence and promote the business to a new target audience. 


The name KeyFit was designed to reflect the brand ethos: "We will find a Key to make you Fit." KeyFit offers to find a key to your healthy body and well-being through professional personal training, custom training plans, group sessions and high-tech gym equipment.​

The geometric elements reflect brand characteristics: power, strength, motion and progress. The vivid, contrasting colour combination additionally brings familiarity and gender inclusivity.




- Brand Naming

- Brand Strategy

- Visual Identity


print graphic design
logo design
brand design
3d pattern design
t-shirt design
pattern design
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