A young, thriving gym, approached us to come up with a new brand name, identity and strategy, create a consistent online presence and promote the business to a new target audience.
The name KeyFit was designed to reflect the brand ethos: "We will find a Key to make you Fit." KeyFit offers to find a key to your healthy body and wellbeing through professional personal training, custom training plans, group sessions and high tech gym equipment.
The brand identity was design to be inclusive to the current audience that is mostly women aged 20-40, as well as attract diverse younger clients.
The geometric brand elements aim to reflect brand characteristics: power, strength, motion and progress. The vivid, contrasting colour combination additionally brings familiarity and gender inclusivity.