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BRIEF:
To expand the visual library of the brand and introduce other sectors of the brand. To align the aesthetic to the people who interact with the brand. Find a mechanism where the sub-brands work with the main logo in an ‘organic’ way.
SOLUTION:
We identified the audience as aged 35-70, with the most paying customers being 50+ years old.
We created a set of brand marks that remind us of a forever memorable era to spark nostalgia and reminisce the years that propelled the evolution of modern design.
CLIENT:
Hotels
OBJECTIVES:
- Visual Identity
- Logo Design
- Brand Application
MAP
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